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What We Do

As a small, entrepreneurial insight and inspiration organization, we have the resources, skills, and flexibility to create research in a way that meets the unique needs of our customers. We can accomplish a few things better than other firms in our market due to our smaller size and broader expertise.

We have over 15 years of professional expertise working for Silicon Valley-based firms and doing research on behalf of Fortune 500 companies in the United States and internationally.


You have limited resources and time and you want to make sure you’re investing in the right areas and making the best decisions for your company. You’re busy working on your product or service, but you also have to spend time trying to figure out where your business is going. Our Discovery research helps you focus your efforts on what matters most. We analyze data and conduct interviews with potential customers to help you understand what is important in your industry.

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User Experience Evaluation and Design

Customer expectations for products and services are constantly increasing. The competition is becoming more fierce and the time to market shorter. You need to find ways to meet these challenges and grow your business. We help you discover new growth opportunities by focusing on what’s important to your customers - their experience with your product or service. We help you uncover new opportunities and develop strategies that will make it easier for you to stay ahead of the competition.

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Competitive Analysis

Establishing your brand’s position in relation to competitors can be a challenge. You need to understand the market, consumer attitudes, and desires. Solution: We work with you to establish your brand’s position in relation to competitors by getting an understanding of consumer attitudes, desires, and behaviors.

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Market Trend Analysis

It is difficult to determine the direction of the market. We comprehend customer preferences and the broader macroeconomic setting. We use historical and present market data to identify trends and previous market behavior.

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Product Value Probe

You have an idea and you want to test the market before spending time and money on an actual product. You can’t afford to take a chance on your idea. We take your ideas and help you understand what the market reaction is by testing with real consumers. We will help you make sure that your idea is worth pursuing.

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Custom Workshops

How do you get your team to get consensus? Ideate?  Discuss important topics? Workshops are a great way to get teams to work together, but they’re not always easy to implement. We provide workshops that are tailored to meet your specific needs. We work with you to understand what your goals are and how we can help you achieve them.

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Getting a coach can be intimidating. What if your coach doesn’t understand your industry or your specific challenges?  What if you’re not sure what you want to get out of coaching? How do you know if you’re getting value from the time and money spent on coaching?  We offer a range of coaching packages from one-time meetings to multi-month packages. We have coaches who specialize in a variety of areas including leadership, creativity, team building, and executive development. We also work with clients to develop custom solutions that meet their individual needs.

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Brand Strategy and Execution

There are so many ways to get your brand out there, but which ones are the right ones? Agitate: How do you know if your campaign is working? You’ve invested a lot of time and money into it, but how do you know that it’s effective? Solution: We can help you evaluate your marketing campaigns and determine if they are effective or not. We have several methods we can use to help you with your brand strategy and execution. We will evaluate your current campaign effectiveness, position your brand, monitor its health, and validate advertising and communication efforts pre-launch.

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Customer Perception & Loyalty

The customers are the lifeblood of any business. Without them, there’s no profit. That’s why it’s important to understand how they feel about your brand, and what you can do to improve their experience. You need a partner that can provide insight into consumer attitudes and behaviors, their motivations and drivers, while also offering a fresh perspective on your business.  We are that partner. We will work with you to create an experience-centric strategy that reflects the needs of your customers. We will help you understand the nuances behind those perceptions and then deliver the insights that will help you build a stronger brand. We engage with you on multiple levels that may include Consumer satisfaction research, Competitive analysis, Customer loyalty assessment, Customer or stakeholder journeys, CX/IX design or programs, and Employee experience assessments.

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What We Do: Services
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